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A series of questions we see when we submit proposals to prospects is, “What is email marketing? Why is it x amount of dollars? Do I need it?” We understand this is just a response of any business owner or CEO who is, like us, concerned with saving money where possible. But, these same CEOs and business owners are willing to use a technique that has a lower response rate and is ALWAYS more expensive – direct mail. More

You’d think this would be an easy lesson for folks, one that comes naturally, even. But some folks just can’t overcome their desire to hang their drawers in the front yard for all the world to see, despite what grandma told 'em. More

From the day we’re born, we’re faced with THE RULES. It’s this giant, unending collection of things we can and cannot do. Tell your mother-in-law no, you don’t want to join her for dinner on your birthday? Serve cheese and fish in the same course? Oh, the horrors! There are so many rules the only thing you can be sure of is you’re gonna be wrong a good 75 percent of the time, 95 if you’re a man. More

Couple of questions for you...

Parlez vous Francais? Translated: Do you speak French?
Sprechen sie Deutsch? Translated:  Do you speak German?
Habla Espanol? Translated: Do you speak Spanish?
Pantone, eps, segementation, ROI?  Translated:  Do you speak Marketing?
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Everyone is familiar at this point with the public relations nightmare that the Deepwater Horizon spill has become for BP. The company’s CEO became a lightning rod for criticism locally and nationally, especially when he stated that he wanted to “get my life back.” But that gaffe – and others – were the tip of an evil iceberg for the oil giant. And the public relations hazards BP encountered provide lessons for very small businesses as well as big ones. More

We've all had those days where we try to manage our social media and work. Sometimes, it just seems like there's not enough time to do both. I'm here today to tell you those days are over thanks to a bunch of products that allow you to keep track of everything on your social media sites. So new, old or updated, we believe that you should have some sort of tool to help. We definitely find it easier to have these tools in place! However, this brings up a series of questions. (Which will become a series of posts from me.) We'll start off with the most basic question. What tool should I use?  More

There has always been somewhat of a golden rule when it comes to marketing: “Go Where the People Are.” Now, I never officially heard that anywhere, but isn’t it true?!  More

All effective marketing is based on research. Anything else is just a guess. Sorry, but that's just the way it works.

So you say that you don't know how to do research on things like the size of the market, what people are spending money on, the average education level, what most people do for a living and other key facts that help you determine what to market, when and to whom. More

There’s a rule I was taught in college: Just because you can doesn’t mean you should. That especially holds true for the Internet in these days of easy, do-it-yourself websites. I’m sure none of us have ever committed one of these cardinal web design sins: More

I love downloadable clip art, background textures and tutorials. It’s my dirty little secret. I collect imagery the way some women collect shoes – stealthily, under cover of darkness, away from the prying eyes of my peers and loved ones.  More