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In this week’s Marketing Minute, we address the issue of permission-based marketing and why it is so important to gain permission from your customers and prospects before you communicate with them. It is an important process since permission is often the difference between growing a relationship or abruptly and permanently closing that relationship off.   More

This week's marketing minute goes out to all of the big shots - you know who you are - who have pretty much written off this social media thing as a passing fad, not worthy of their attention, the realm of their teenage daughter whose main focus is growing virtual crops and creating polls about which "Twilight" vampire she's most like. But alas, oh Great Ones, be cautious in your judgments since the truth is that social media, in the right hands, is a very powerful and relevant business tool that even grownups like yourself can learn to use.  More

If a tree falls in the woods and no one is there to hear it, does it make a sound? Not sure, but I do know that content no one bothers to read doesn’t help your cause. More

To get this week’s Marketing Minute off to a rockin’ start, please click here to enjoy the intro to one of the most fun songs ever recorded, "Rockin' Robin," performed by Bobby Day. (You might want to turn down the volume or plug in the headset if the boss is around.) More

Are the Saints the new America's Team?  Some say they are. And it’s more than just a title; it’s potentially the greatest windfall of attention and focus ever to blow into our state. With their fame comes an almost irresistible urge for businesses to find some way to associate themselves with the Saints' success.   More

Turns out the Super Bowl wasn’t just good for the Saints and the Who Dat Nation. Some advertisers scored really big, and some should have saved their money to buy the coats they’ll need now that Hell has frozen over.  More

We’ve all seen the ads saying “$9.99 a year for your very own website and only $5 a month for your domain!” or something similar to that. Most people will jump on these places because it is very inexpensive. Ten bucks and a few more to get a website that potentially can bring a significant amount of new business and revenue seems like a no-brainer. However, some details a lot of the companies don’t tell you are the details that should be a top priority for you: the ease of updating content and web pages, how the web page will look on all web browsers, and how the web page will look on phones. (Yes, phones.) More

Hello my friends. It's time for another adventure with yours truly. Well, it's more of a comedy rather than an adventure but either way I feel you will agree and will appreciate everything today. More

If you've ever built a home, there is typically someone there called a general contractor. This is the person who you deal with directly to express your vision or desires for what the house should look like and do. With this information in hand, it becomes the general contractors job to then assemble the right components to ultimately give you what you need. More