Boring But Useful

Couple of questions for you...

Parlez vous Francais? Translated: Do you speak French?
Sprechen sie Deutsch? Translated:  Do you speak German?
Habla Espanol? Translated: Do you speak Spanish?
Pantone, eps, segementation, ROI?  Translated:  Do you speak Marketing?
 More

All effective marketing is based on research. Anything else is just a guess. Sorry, but that's just the way it works.

So you say that you don't know how to do research on things like the size of the market, what people are spending money on, the average education level, what most people do for a living and other key facts that help you determine what to market, when and to whom. More

Does this sound familiar?

Hey. Have you tried that new restaurant in town?

Yeah. A friend from work ate there Saturday and they said it’s really good. The place was packed but the service was good and they had some really interesting things on the menu.

Cool. I think we’re going to try it tonight. Thanks.

Based on this conversation, would you be willing to give this new restaurant a try? We guess that you would, and, frankly, so would we. More

It is sometimes said that the sweetest sound is that of our own voice. What this means is that if you want someone to really pay attention, talk to them, about them. But in marketing, where the mediums of communication often include billboards, television commercials, newspaper advertisements and radio ads, there is a fundamental conflict in doing this – by design, these mediums are designed to reach the broadest possible audience with the broadest possible appeal. But in successful marketing, saying the wrong thing to the wrong audience is worse than saying nothing at all. So what’s a company to do? More

In this week's Marketing Minute, we are going to break from our normal focus on you to a momentary focus on us. We almost never talk about ourselves but we just have to share with you some very exciting news!   More

In this week’s Marketing Minute, we address the issue of permission-based marketing and why it is so important to gain permission from your customers and prospects before you communicate with them. It is an important process since permission is often the difference between growing a relationship or abruptly and permanently closing that relationship off.   More

This week's marketing minute goes out to all of the big shots - you know who you are - who have pretty much written off this social media thing as a passing fad, not worthy of their attention, the realm of their teenage daughter whose main focus is growing virtual crops and creating polls about which "Twilight" vampire she's most like. But alas, oh Great Ones, be cautious in your judgments since the truth is that social media, in the right hands, is a very powerful and relevant business tool that even grownups like yourself can learn to use.  More

Are the Saints the new America's Team?  Some say they are. And it’s more than just a title; it’s potentially the greatest windfall of attention and focus ever to blow into our state. With their fame comes an almost irresistible urge for businesses to find some way to associate themselves with the Saints' success.   More

If you've ever built a home, there is typically someone there called a general contractor. This is the person who you deal with directly to express your vision or desires for what the house should look like and do. With this information in hand, it becomes the general contractors job to then assemble the right components to ultimately give you what you need. More